Overclockers UK is operating since early 2000 and has a huge trusted customer base. We joined this project when the Overclockers team already had a very good performing shop, gathered the user research and defined their requirements. One of the objectives was to help users easy and accessible build a PC System on their own to efficiently convert users into customers.
To address this objective we started with an analysis of the current solution and over 15 competitors from all over the world to build MVP.
The visual design had to be easy to understand and informative, but also had to appeal to our target audience and be consistent with the Overclockers branding and Style guide.